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Why Internet Press Release’s are so Important
The objectives of Public Relations are shifting. Now, you need to generate interest among not only journalists, but also consumers, investors, you’re company’s vertical market space, and other audiences. How will you adjust your outreach to extend the reach of your message? Traditional news  distribution methods are now less effective in reaching the media and key influencers. However, the internet has opened new social media channels for distribution and outreach. By using strategically focused Internet press releases you can reach a broader audience and maximize the value of your news.
With strategically optimized Internet Press Releases you can:
- Distribute your news to reach a vastly greater, highly targeted audience than conventional press releases are able to obtain. Each Internet PR is distributed to several thousand Internet news portals (including Yahoo, Google News) as well as numerous market specific verticals determined by Internet PR content. Unlike conventional PRs, Internet PRs are returned in response to a specific query about that subject matter (local, regional, or national) in the search engines. Making the traffic they provide highly qualified.
- Accurately track how many people have read your Internet Press Release and with the aid of your web site metrics, track their click troughs to your site and subsequent conversions; something unheard of with conventional press releases
- Raise your online visibility to drive highly qualified website traffic via being found in the search engines for various client keywords that are contained in the Internet PR, these PRs are hyperlinked back to the client’s site providing hundreds of high quality text links in the major search engines.
- Infuse your traditional PR methods with new social media tools (Google+,Facebook, YouTube, Twitter, blogs) Each time an Internet PR is read, the reader has the ability to immediately post the Internet PR to the most important Social Media portals with the click of a button. A huge traffic driver when someone puts your Internet PR up on one of the blogs.
- Create PR campaigns to extend your reach. The Internet PR can accurately target Local, Regional, and or National markets and track the traffic and conversions..
Integrated Internet PRs Offer New Opportunities
The Internet has created opportunities for PR to not only grow a brand and generate publicity but to play a part in driving sales and raising the company’s online visibility. Internet press releases and the social media have opened up a new avenue for you to get your story out to a much wider audience.
In many cases online channels also serve as an avenue to get in front of the media by putting your story directly where they search for news and information. The media’s role in Internet-based communications has shifted to include news consumption as well as distribution. In fact, according to the Arketi Web Watch Survey, 74 percent of journalists report finding story ideas from websites and 54 percent report blogs spark story ideas.
Consumers and journalists are increasingly going online to find news and information about products and services. According to recent studies, the influence and power the Internet holds is evident:
81% of Internet users worldwide used search engines to find information (TNS “Digital World, Digital Life”, December 2008 )
- 76% looked up news (TNS “Digital World, Digital Life”, December 2008 )
- 89% of Internet users use a search engine to find information. (Pew Internet & American Life Project, May 2008)
- 73% of Internet users use the Internet to get news. (Pew Internet & American Life Project May 2008)
ASEMC provides comprehensive Internet marketing / social media services to increase your web presence and brand identity.
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