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Tips for Selecting Successful Keywords
To select the most effective keywords for your page, you need to think like a marketer. What are your customers looking for when they use a search engine? Which keywords do you think someone might enter when looking for a product or service like yours? For example, would it be more effective to use a keyword phrase of "wide-leg, four-pocket, denim overalls" or "clothing for kids"? Think about how your target audience thinks in order to develop a list of effective keywords. Follow these guidelines when selecting keywords for your site:
- Be specific, not general. For example, "e-mail software" is better than "software".
- Use two or three-word phrases, instead of one word. For example, "large screen TV" is better than "TV".
- Avoid the use of highly competitive words. Think of creating specific niches for your web site through the use of your keywords. So, while you may want to rank highly for "children's clothing", there may be overwhelming competition for that keyword phrase. Think also about including more targeted phrases such as "children's outerwear" or "flame retardant sleepwear".
- Think like a customer. How do your customers describe your products or services? Is it a "cellular phone" or a "cell phone"? A "desktop computer" or a "PC"? Be sure to integrate commonly used words into your keyword phrases, as well as commonly misspelled words!
- Consider adding a regional aspect to your product or service. If you run a Bed and Breakfast in Maine, "Bed and Breakfasts-Maine" or "Bed and Breakfasts-New England" will deliver more qualified leads than "Bed and Breakfasts".
- Use words directly related to your web site. While the words "Cindy Crawford" may attract a lot of traffic to your site, it will likely be the wrong kind of traffic. And following up poor quality leads is expensive for your sales force. Also, search engines can ban a site for supplying keywords that are unrelated to the site's content.
- Make each word count. Avoid using "throwaway" words such as "the, and, or, etc."
Think through these guidelines and how they relate to your web site, then get ready to start defining keywords of your own
After reading our tips you are ready to start brainstorming keyword phrases for your site.
After you compile a list of the keywords you feel best represent your offering, ASEMC will develop our comprehensive Internet Market Study that will detail the existing monthly demand for your product / services. Often we uncover many additional high traffic keywords that a client has not thought to use in their site, thus missing out on the traffic that these keywords would provide.
This study is then used to develop your Internet marketing campaign that will provide highly qualified traffic to your web site, highly qualified traffic is traffic that converts to sales.
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